Blue Friday helps Clear the Coast
Jeff Duke is an amazing young surfer-cum-entrepreneur with a passionate dedication to sustainability. His clothing line, L/L Supply, was developed to fill a niche. Using fabric that larger manufacturers deemed ‘waste’ and careful design, his clothes make the best possible use of the fibre that’s been woven or knitted into cloth. Living Oceans was delighted to have his startup partner with us several years back on our Clear the Coast project, providing both cash and labour to clear Vancouver Island’s spectacular beaches of plastic debris.
Fast forward, and Jeff’s little startup started something much bigger: a retailer movement among entrepreneurs wanting to inject a little sustainability into the annual madness that is Black Friday. The Blue Friday organization chooses projects that can make a quantifiable difference to the environment and then encourages retailers to join in offering a donation or percentage of sales to support that project. In return, the retailers advertise their support of the project to consumers, generating more sales and more awareness.
In 2023, Blue Friday provided nearly $30,000 of support to Living Oceans to Clear the Coast of the Scott Islands marine National Wildlife Area—the Cape Scott region of Vancouver Island and the neighbouring Lanz and Cox Islands. We were proud to report that our volunteer teams recovered 10.5 metric tonnes of debris in two expeditions this past summer, bringing our total recovery from the North Island region to just under 70 tonnes.
Blue Friday’s fundraising efforts for the 2024 season succeeded in raising $32,000 and we are honoured to be the recipients again! Our plan is to return to the Scott Islands, where debris from two container ship spills continues to circulate on local currents, fetching up on beaches over and over again.
If you are or you know a retailer with an interest in sustainability, reach out to Jeff and his team at https://www.blue-friday.ca/ and join the movement!
Our thanks to Blue Friday retailers:
Pacific Sands Beach Resort
Alcove Homegrown Living
Ash Refillery & Co
Bear Essential Oils & RavenSong Soap and Candle
East Van Jam
Foster Skin Care
Hair of the Dog
plentiFILL Refillery & Sustainable Living
Pink Raven Jewelry
Searl Soap Company
Shades of Green
Simply Natural Canada
The Bare Company
The Cedar Nook
The Market Bags
The Sewing Club
Vancouver Island Brewing
Vancouver Island Refillery
Wild Waterways Adventures