Sea Choice Changes Course

SeaChoice is changing course, with new ways for you to support healthy oceans.  For more than 10 years, SeaChoice has helped retailers and consumers make seafood choices that support sustainable fisheries and aquaculture. Now we're embarking on a new direction: To reform unsustainable seafood production and become Canada's leading sustainable seafood market watchdog. And we want you along for the ride!

SeaChoice's retail partners are stocking their shelves with sustainable seafood products. So we're moving away from ranking seafood, and you won't find SeaChoice logos in stores any more!

Now we're focusing on:

• Improving seafood-labelling regulations
• Eco-certification standards
• Fisheries and aquaculture management
• Making seafood sustainability transparent throughout the supply chain - from water to table

Our focus is changing, but we're busier than ever! We're challenging seafood labelling and engaging citizens in solutions. We voiced concerns about Seafood Watch listing farmed salmon certified by the Aquaculture Stewardship Council as a "Good Alternative".

Find out more about our exciting new direction and see how you can be involved. 

Your support over the years has grown Canada's sustainable seafood movement. Thank you for making seafood decisions that are good for oceans!

From the SeaChoice team