Marketplace

Retailers' and consumers' purchasing power is a powerful incentive for salmon farmers to improve the current harmful industrial salmon farming practices.

Living Oceans Society has been at the forefront of engaging the marketplace in the call for improved salmon farming practices that don't put wild salmon and ocean health at risk.

A groundswell of informed chefs, retailers, restaurants and consumers are now more selective about where their seafood comes from and saying no thanks to open net-cage farmed salmon.

Farmed and Dangerous

Consumer purchasing power and public opinion are very important tools in the struggle to change harmful practices. CAAR's Farmed and Dangerous campaign works to direct public concern about salmon farming to those that hold the levers of change -- industry and government.

We encourage retailers like Safeway to do the right thing and stop selling farmed salmon until it is produced sustainably. When powerful companies take a stand and refuse to sell a product because it harms the environment, they send a message to the aquaculture industry and government that outdated and dangerous practices must be reformed. Visit the Farmed and Dangerous website.

Wild Salmon Supporters

Wild Salmon Supporters is a CAAR program that caters to the restaurant and grocery sector by providing up to date information on salmon farming issues and a recognized initiative that businesses can join to express their support for sustainable aquaculture and the protection of wild salmon.

Currently there are over 160 chefs, restaurants and retailers in the Wild Salmon Supporters program who have committed to not selling farmed salmon until the industry shifts to more sustainable production methods. Visit the website to read profiles of top chefs, search for supporting restaurants and retailers near you and even refer businesses you'd like to see join the program.

Sustainable seafood resources

Through our work to reform the salmon farming industry, Living Oceans saw a need for Canadian resources that could help guide consumers, chefs and grocers in making more environmentally responsible choices for all of their seafood purchases. In 2006, LOS launched the SeaChoice program [link to sustainable fisheries text or SeaChoice website] with four partner organizations.

The SeaChoice website and the resources below will point you towards many sustainable alternatives to purchasing open net-cage farmed salmon.

Canada
SeaChoice Sustainable Seafood Guide
Living Oceans Society's Fish for Thought cookbook

United States
Monterey Bay Aquarium Seafood Watch Program

Seafood Choices Alliance Sustainable Seafood Supplier Guide